Industry: Retail, Manufacturing, Architecture & Design

Type of work: Branding, Art Direction, Environmental Design, Digital Design, Editorial Design

Leisure Plan


I’ve been working with Leisure Plan for more than 15 years now, originally helping them with their advertising campaigns. Then, following a change in business strategy, I worked with them on a completely new brand identity that placed the Leisure Plan brand at the front of all of their communications and portrayed the high-end design aesthetics and precision engineering that the furniture they sell is known for.

I’m still working with Leisure Plan today and over the years have implemented the new identity across all of their marketing materials including; website, direct mail, advertising, promotional brochures, trade event stands, signage and stationery.

Since the first project with Leisure Plan, Cai has shown not only an exceptional talent for graphic design, but also perceptive commercial skills with an understanding of the clients’ markets and an ability to follow an agreed brief.”

Managing Director, Chris McCormack

Previous
Previous

Otherworld Brewing

Next
Next

Kodachrome