PRS for Music
Industry: Entertainment
Type of work: Editorial Design
Creative team: Cai & Kyn Taylor
PRS for music provides licences for businesses giving them permission to play music on their premises, from small cafés to football stadiums. Around 90% of all the money collected goes back to their members enabling them to create new music which in turn benefits everyone.
For PRS it’s important that their customers understand why they have to pay a license fee. Our job was to put this information together in a the form of a sales booklet. It needed to follow their strict corporate guidelines but still look fun and engaging, something business owners from small cafés to large retailers would want to read. We achieved this by commissioning a series of light-hearted illustrations which were a great counter to the heavy legal content of the booklet.
“Working with Cai & Kyn has been an utter pleasure as they completely immersed themselves in the project, gained a full understanding of our overall objectives and went above and beyond to deliver an engaging and creative design.”
— Karen Campbell, Marketing Manager PRS for Music